Mockup Of A Spiral Notebook On A Wooden Surface With Stationery Supplies

Mockup of a spiral notebook on a wooden surface with stationery supplies

Desing is all about aesthetics and what constitutes a good or a bad design can be very subjective. In the end, beauty is in the eye of the beholder. Graphic design principles help designers create attractive, effective, and harmonious compositions. 

Ever looked at a design and not know where to look at? Whether it is a piece of advertisement, a website design, creating your own logo, videos, banners, and other content pieces, visual design principles and elements are essential to it. Graphic design plays a critical role in building a brand. You only get one opportunity to impress your viewer. Learn the basic graphic design principles in order to create something beautiful and stunning!

What are the Principles of Design?

Depending on your source, you find a different number of principles. We’ve gathered the following list of graphic design elements and principles based on our own experience when working on our own creations. Let’s dive right into it! 

1. Balance in Graphic Design

Every element in a design has its own weight. When you balance around your elements you can create harmony in your design. Balance also gives a design stability and structure. There are two main types of design balance:

Symmetrical Balance

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Equal-weight on either side of an imaginary central line. Create a sense of calmness. The human eye is often attracted to symmetry. 

Asymmetrical Balance

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Balances different weights on both sides of your design. Randomness can also be very visually appealing. Asymmetrical balance still maintains an equilibrium.

2. Elements of Desing: Line

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A line in your design gives a visual direction to the eye. It creates an illusion through which the eye travels your design, in other words, it sets the movement of your design.

3. Contrast

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Contrast helps emphasize the main elements of your design with high contrasts. This effect makes your desing as they call it to “pop”. Use high contrasting colors: light vs. dark, modern vs. old, and so on. 

4. Elements of Design: Color

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Color throughout your design shows your overall design mood. Consider color psychology theory to use the right palette for your desing. It also helps you communicate subconscious messages through your work.

5. Repetition & Rythm

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Repetition helps to tie together tons of different elements. It gives your design a great sense of brand. You can give rythm to similar elements by creating equal paths between them. For example equal spaces between titles. You can either use a regular rythm or a random rythm.

6. Negative A.K.A White Space

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Negative space or white space takes into account all the spaces between elements that are not being used. It is a great element for logos. It helps gives your design simplicity and to emphasize certain elements.

It works well when you create an outline of information in order to understand what is it you want to emphasize.

7. Elements of Design: Texture

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Texture in your designs creates a sense of touch to all elements and gives depth to the design. 


Gives a 3D dimension to your 2D objects. This works well with textures, shadows, and so on.

8. Composition

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This is the general arrangement of your elements. Your composition has to follow the main purpose of your design, give it a hierarchy. 


Clearly states the order of your elements. For example, using titles against subtitles, and body. It can be achieved through several methods like bigger elements, bolder fonts, framing, and so on. 

Give extra weight to those elements that are most important. Think about high ranking elements. 


It is the ordered connection between elements that looks pleasing to the eye. Alignment creates a more unified design. 


The size of each element in relation to each other. This too helps create a sense of hierarchy. This is the visual weight of each element.


Help align all your elements in an orderly manner.

9. Framing

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Helps highlight elements by adding a framing effect to them.

10. Movement

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Brings life to your elements, you can use blurs, line, waves, and other motion effects. 


Helps element interaction and movement.

11. Typography

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Just like with your design’s colors, you also have to choose a font palette. Fonts can give your design a whole style and look, so choose wisely.

12. Unity

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This refers to how different designs work together as a whole with a clear relationship between each other. This one is also a biggy when working on a brand’s designs. 

Last Words

Creating mind-blowing designs it’s easier when you can relate to the principles of graphic design. It is way harder trying to go freestyle over your whole design.

Setting a few basics can help you create something that is really appealing to the eye. Aim to understand these elements in graphic design in order to create even better designs each time. Make sure your designs truly supports your message in a creative way.

So there you go! Start creating amazing assets. Have any questions or comments? Leave a line for us!

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