When it comes to building a memorable brand, consistency is everything.
Just take a look at the most famous companies in the world and how quickly you get to know them. Glimpse into Swoosh and you know it’s Nike. The golden arches represent McDonald’s. The same goes for the half-chewed apple.
These companies are practically glued inside your mind, and strong brand guidelines are part of the glue that makes them stick.
But brand guidelines go beyond just a logo or symbol. It’s in their colours, images, fonts, style, and even the feeling you get when you see one of their ads.
In this article, we’ll take a closer look at Brand Guidelines, 12 examples of companies that have allowed them, and some tips on how to create your own Brand Guidelines.
Let’s go to it.
What are brand guidelines
Brand guidelines, also known as brand style guides, are essentially instruction manuals and rule books on how to communicate your brand.
They list all the visual details, along with important notes about the company’s voice, tone, and message. They come in the form of physical or digital brochures filled with examples of do’s and don’ts.
The brand guidelines comprehensively cover the company’s brand identity, including:
Logos: full logo, secondary logo and icon
Color palette: primary and secondary colors
Typography: Font style, size and spacing
Other images: photographs, illustrations and artwork
Voice and Tone: How Brands Use Language and Emotion
When a company takes the time to develop brand guidelines, it helps ensure that its brand image remains consistent wherever it appears.
This will pay huge dividends in the long run, as your company will generate familiarity and reliability, opening the door to brand loyalty.
Next, let’s explore 12
What are some professional & corporate examples of brand guidelines in 2022?
Brand guidelines are not all created equal, but you can find inspiration from other brands. Following are branding guidelines created by Sana Khalid brand identity specialist, which include sections on design principles, logo usage, typography, colors, layout, and even guidelines for motion brands.
How should brand guidelines be used in 2022?
Effective brand guidelines are those that can be shared and easily understood by everyone involved in your brand’s communication – both internally and externally.
This is why it is desirable that they be concise, easy to read, and digitally accessible.
What is the purpose of a brand guideline in 2022?
The purpose of the brand guidelines is to ensure that your brand is communicated correctly within your company and presented consistently to your audience. Adhering to brand guidelines can promote a uniquely recognizable brand identity, stand out from the competition and be memorable to consumers.
Brand guidelines need to be shared and understood throughout the business. Even a single misused logo can damage a brand’s reputation for quality and professionalism. We recommend that you match all brand information in your brand book. This may include more detailed information such as website templates, advertising and editing guidelines, and guidance on social media branding and voice tones.
Want to know how to make your brand guidelines more effective? See the brand guidelines checklist.
Sharing brand guidelines and gaining staff support throughout the business is essential to maintaining control over the values you convey to your image and publisher.