Compared to opening a standard retail outlet, the startup costs for ecommerce are going to be practically nothing. Because most website builders for ecommerce have affordable “starter” plans, your first costs are mostly getting to buying stock to sell. While there’s less of a financial commitment, there’s still an excellent time commitment—namely in building your website and getting it how you would like .

There are tons of options among website builders for ecommerce, so we would like to offer you a brief guide so you’ll pick the simplest one for you. These are the seven best site builders that concentrate on ecommerce, which enable you to create your own online store how you would like . For each, we list the pros, cons, pricing and whom they’re recommended for, so you’ll find your best match.

The best website builders (CMS) for ecommerce websites are…


1. Shopify

Let’s start with one among the foremost popular website builders for ecommerce, Shopify. during a nutshell, the most appeal of Shopify is that it’s quick and convenient—it’s designed specifically for beginners and other people preferring wading into the shallow end rather than diving into the deep end. Few website builders are easier to use than Shopify.

However, the shortage of complexity is additionally its drawback. Shopify doesn’t have much you’ll customize; the location builder is more-or-less filling in form fields and selecting images. Considering that it only offers 60 templates for its 800,000 users, there’s quite little bit of overlap and without proper differentiation, tons of them appear as if cookie-cutters stores of every other. If you would like to personalize your site and truly stand out, you’d be more happy with one among the Shopify alternatives.

Despite the limited design options, Shopify includes everything a web retailer needs, like discount functionality, marketing tools like abandoned cart recovery, analytics, and integration with social media selling. The features they don’t offer themselves can probably be found in their app store. Shopify makes up for its lack of design choices with extra choices for sales strategy.

Shopify Pros

very user-friendly; can have your site up and running in minutes
includes built-in ecommerce features like discount and gift card capabilities
excellent app store
unlimited products

not much room for personalisation
transaction fees for gateways apart from Shopify Payments

Shopify Store Pricing

Basic Shopify Plan: $29/month
Shopify: $79/month
Advanced Shopify Plan: $299/month

Shopify Pros

Shopify Store Best Recommended For

online retailers who want to just focus more on sales strategy and less on creative design
Startups business owners in ecommerce who want a convenient setup

2. WooCommerce/WordPress

Do you just like the WordPress site builder but want ecommerce capabilities? The WooCommerce plugin does just that—it adds checkout, product listings, payment gateway integration and everything else you would like to effectively run a web retail business.

The advantages of WooCommerce are the benefits of WordPress, namely the massive plugin library and a good larger community of support and fellow users. the important appeal is that you simply can mix and match WordPress plugins to make a singular store that appears and feels just how you would like , including features never intended for ecommerce. and since WordPress may be a blogging platform first and foremost, a WooCommerce store can have top-notch content marketing and SEO.

Although WooCommerce is technically free, you continue to need to buy WordPress hosting. On top of that, the WordPress website builder comes with a touch of a learning curve, so it’s not nearly as user-friendly because the other website builders for ecommerce. On the opposite hand, you’ll always hire a WordPress designer and developer to create it for you.

WordPress/Woocommerce Pros

  • large library of WordPress plugins, with features not exclusive to ecommerce
    lots of WordPress users for community support and troubleshooting
    blog capabilities best for content marketing and SEO
    unlimited product listings

WordPress/Woocommerce Cons

  • not as user-friendly as other website builders for ecommerce
    plugins aren’t free—they can get pricey if you employ tons


  • technically free, but you’ve got to buy WordPress hosting and whatever paid plugins you employ

Recommended for

  • WordPress aficionados
    retailers who have a selected vision for his or her site and find other site-builders limiting
    retailers who rely heavily on content marketing

3. Wix

Wix falls into the “middleweight” tier of website builders for ecommerce: enough customization features to make a site your way, but not numerous that make it hard to find out . This best-of-both-worlds approach is what makes Wix one among the simplest website builders for little businesses.

The usability suits both beginner and expert site builders, with a comprehensive drag-and-drop system and enough options to create a site your way. you’ll also choose whether to start out from scratch or fill during a pre-existing template, so you opt what proportion time to take a position in setup.

The downside of Wix is that it’s not just for ecommerce—you can build any site there. While that looks like an honest thing, for retailers meaning limited options for features like product reviews and multiple currencies, which are only available at higher-paid tiers.

4. GoDaddy

The newest on our list of website builders for ecommerce, GoDaddy allows you to build an internet site within the same style as Wix or Squarespace. you’ll choose a template to urge started, with many customization options to tailor it how you would like .

GoDaddy is meant for all websites, but unlike Wix and Squarespace it only offers one ecommerce plan. That’s not necessarily a nasty thing considering it includes all the essentials like different gateway integrations, discount capabilities and access to GoDaddy’s marketing tools.

One special perk of GoDaddy is that it’s easy to attach your store to other marketplaces like Amazon, eBay, Etsy, and Walmart, while the opposite website builders for ecommerce usually require additional add-ons or don’t allow it in the least . This makes GoDaddy a sensible choice if you’re planning a multichannel strategy.

5. Squarespace

Squarespace may be a close rival to Wix and now GoDaddy, as all three share an equivalent user-friendly drag-and-drop interface that appeals to beginner site-builders. Similar though they’ll be, Squarespace does have its unique distinctions, which can appeal to certain users over others.

Specifically, Squarespace may be a little more advanced than Wix and GoDaddy, giving it more of a learning curve, but in exchange for slightly better design options. Squarespace is additionally known for having better templates and visuals generally , if you would like a good-looking site out of the box.

The downside of Squarespace is there’s little or no for add-ons or plugins. While most other website builders for ecommerce allow you to add extra features they don’t have, with Squarespace you’re mostly limited to what they supply .

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