Caserne’s packaging design for Dam, a milk alternative beverage, knocks it out of the park. The classic old-school milk bottles paired with a blue-hued modern bubbly typeface create a stunning contemporary aesthetic that will grab the attention of both milk lovers and milk avoiders in the act of design harmony.
Dam produces concentrated m*lks for the modern world. Rooted in sustainability and wellness, we developed the brand to look as sophisticated as it is wholesome. From photography to copywriting and design, Dam communicates its core values with elegance and simplicity, making it an aspirational choice for consumers looking for a good-natured alternative to dairy. The physical substance of the product—solid transformed into liquid—inspired the wordmark, which combines rigid and fluid elements. Additional brand assets embraced minimalism, reflecting the company’s no waste mindset.