Parle Agro is a pioneer in the Indian beverage industry, creating innovative products since 1985. The group recently released its latest offering dubbed Bombay Mixers, with packaging from NYC’s &Walsh. The mixers’ purpose is to enrich your favorite beverages, and with options like Indian Tonic, Club Soda, and Ginger Ale, the creative recipe options are limitless.
The brand’s packaging blossoms through the intricate design by &Walsh, through a soft grey, vividly vibrant pink, and a brilliant yellow color palette. In addition to the lively hues used throughout the range, the three flavors’ packaging comes embellished with Indian-inspired typography and illustrations emanated from the shape of a single droplet.
The branding system is exhibited through the custom embellishments and ornaments, and the oversized typography allows each can’s identity to come to life. Plus, keeping the color palette of each beverage to just two hues activates the intricacies of the illustrations and typography without distracting or overpowering. In addition, each can color highlights the different flavors—grey for Club Soda, pink for Ginger Ale, and yellow for Indian Tonic Water.
Sanchit Sawaria designed the series of illustrations in the design, and the animations were created by Pawel Stojek, Lorenzo Cobo, Lucas Luz, and Lucas Ramos. Available in cans of 250ml and 150ml, these mixers will undoubtedly add a touch of individuality to any cocktail recipe.