Easter is one of my favorite holidays for the colors and patterns alone. The soft pastels and elegant shapes also make for some great packaging designs. Extra Ordinary chickens is a concept from the Fortnum & Mason Easter collection designed by Together Design and illustrated by Nicola Robson. The packaging is bright, playful, and evocative of a warm spring day; you honestly can’t ask for more when it comes to Easter packaging.


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The hens rule the roost!‘Extraordinary Chickens’ is the concept behind the Fortnum & Mason Easter range. We created a painterly style based around the delightful patterns of plumage. Tiptoeing the borders between decoration, abstraction and camouflage, our illustrations retain the brand’s trademark wit and humour. And with spring-like colours, elegant typography and gold highlights, it all adds up to a solution that’s charming, elegant and unmistakably Fortnum’s.

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Editorial photograph
Editorial photograph