Liberté is a healthy alternative to soda, and the packaging design acts as a declaration that you don’t have to give up flavor to be healthy. The bottles smartly feature a label on the neck of the bottle instead of the bottle, creating a flag-inspired design. The entire branding system acts as a healthy protest, and it’s clever how the packaging plays flawlessly into the campaign.
Packaging of the new brand of naturally fermented drinks Liberté for a chain of restaurants Bushe. The brand with a bold name challenges standard sodas by offering a healthy alternative.
There are two flavors in the line: “Chamomile-Lemon” with the name “Stay pure!” and “Blue Oolong Tea” under the banner “Stay true!”. Graphic communication itself plays up the protest movement brazenly, but not intrusively. Labels work like banners, and ad posters are like a protest street campaign posters.