Herr Menig Junior is an optician for kids. The retail shop is a playful offshoot of Herr Menig Optik, an optometrist in Nürnberg, Germany.

The retail interior was designed by Raum Klaue, and Transatlantika collaborated to create wall graphics and a colour concept.

The Herr Menig Junior logo relates to Herr Menig Optik’s original owl that’s used to identify the shop for grown-ups. The owl parent had a child!

Fun geometric shapes accompany the owl logo on promotional images, while the type idea uses the font Signal Mono and borrows its spacing from optometry tests.

The friendly colour palette is inspired by classic toys and the storefront of Herr Menig Optik’s main shop.

Retail store photography: Maria Bayer

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