Icono recently redesigned the packaging system for Jack Vled to allow the cans to reach a younger demographic. The result is a design that’s full of color and detailed animal illustrations, as well as an overall punchy design. The second you lay eyes on these radiantly quirky cans, you can’t help but want to walk away with a six-pack or two.
We were tasked with refreshing the Jack Vled labels to adapt them to the new format, focused on a younger audience. Looking to generate impact at first sight as they seek to expand to physical points of sale. Solution: Creating a packaging proposal that seeks to differentiate itself in a market saturated by craft beers, highlighting its key brand elements – its characters – choosing an effervescent color palette, in neon colors with metallic print details.