Skincare line Natural Beauty worked with Persona Office to create a typography-based packaging design system. Utilizing a bold typeface for the logo and keeping the design minimal with just black and white makes space for a strong identity by clearly representing the brand’s stance on natural beauty and minimalism. The simplicity paired with confident typography immediately creates an impact.
NaBe is a fresh Brand born in Miami, the brand is about the sea and the sky, and its naming is the sum of two concepts, Natural Beauty Na + Be. The graphic solution is a color palette inspired by the blues of the sea and the sky, different blue tones focus on the freshness of its products. Typography plays an important role in packaging, focusing on the brand name and creating a subtle category for secondary elements.