Invade design has beautifully refreshed Ö-Lab’s packaging system to a more lively, spirited, and unapologetic approach. With the thought that healthy food doesn’t always have to be packaged in delicate or earthy designs, the new packaging system proves that, sometimes, standing out is more important than fitting in.


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Let us introduce you to the WÖW effect. In other words, let us present Ö-lab, a healthy snack brand. It all started when the owner of the brand came to us looking for a new brand identity and a packaging redesign. Her aim was to have an outstanding and astonishing look on the shelves of supermarkets.

Our thought: healthy food doesn’t always have to be clean and delicate. It can also be bold, fun and colorful. That’s the reason why Ö-lab involves lots of bright colors, bold typography and a variety of cool yet healthy-appealing graphic elements. The mix of all these creates what we called the WÖW effect. Made by invade.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph