A few years ago, eating seaweed was not the norm, but now, you can find it in almost any grocery store. Rootless is a nutrition bite that gives you 60% of daily Iodine needs, 20% of your daily iron needs, and 40+ vitamins, minerals, and bioactives that fill nutritional gaps in your diet.

And more than the benefits that the product offers healthwise, it is packaged in bespoke tins where bites are laid out in 2 trays of 15 bites each. Not only is the packaging system completely circular, meaning it is utterly sustainable by the reusability aspect, but the minimalistic design, created by Red Antler, encourages consumers to keep the tins on their counter instead of stuffing them into a cabinet and instantly forgetting about it.


Editorial photograph

Rootless offers a once-daily nutrition bite powered by seaweed’s astonishing benefits. We worked with the Rootless team to create an irresistible daily ritual.Each Starter Kit comes with 30 Daily Bites that are presented in orderly rows inside, making it easier to keep track of daily nutrition. The bites come packaged in a reusable tin container with premium matte finishes and a brushed gold interior that feels worthy of display on any countertop.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph