Bedow is a design and branding studio based in Stockholm that recently worked with Kombucha brand Swee to create an abstractly colorful packaging design. The kombucha’s ingredients are represented through the infographic-inspired design, and the glass bottle continues the nearly chemistry-inspired system. This kombucha is quickly distinguished from the rest of the market through the modular design alone.
?Swee is a kombucha born in the Georgian capital of Tbilisi, a city with a rich culinary and cultural heritage in its own right, deepened by a myriad different influences over the centuries. Swee brews its probiotic ferments from a careful selection of local, all-natural ingredients to create a range of refreshing drinks that are delicious and good for the gut.
The purity and simplicity of Swee’s ingredients is communicated through a modular infographics system where colours and patterns interprets the all-natural ingredients.
The Swee wordmark is drawn using hundreds of oscillating shapes that resemble yeast and bacteria forming in a petri dish.