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So you want to create your own logo design, well you’ve definitely come to the right place! We will tell you absolutely everything you need to create a stunning logo design that is professional-looking, functional, and ready to be used!

In this guide, we will tell you everything you need to know to design your own brand’s logo! Define your brand’s style, create a logo with every essential aspect of a great design, and finally, how to make a logo with the best tools.

Gaming Logo Template Featuring Cuphead Inspired Graphics
Graffiti Logo Maker Featuring Bubbly Graphics
High End Logo Maker For A Streetwear Brand Featuring A Medusa Graphic
Online Logo Creator For A Clothing Brand With An Urban Font
Illustrated Logo Creator Featuring A Rose Clipart
Logo Maker For Gamers Featuring An Evil Samurai Warrior Illustration

 

Whether you’re a business owner with a brand that has been around for some time or you are building a business from the grown-up, designing your logo is simply an essential step. It is the most valuable asset of your brand!

Your logo represents everything your business is, so it’s worth taking the time to get it right! Let’s avoid bad first impressions with poorly made logos.

What You’ll Find

First, a Bit of Logo Design 101

Stationery Mockup Featuring A Letterhead And Two Business Card Packs

Have you stopped to think why some brands’ values are over the top? When someone asks you to think of a brand, any kind of brand, which ones do you think of?

Crazy right? How some brands stick to their audience’s mind while others just fade in a few seconds. We figured out what a good logo needs and we made an incredibly simple tool for you to use.

Why Do I Need a Logo?

Your logo will represent your business; it will be the first impression your customers get from your brand. It’s super important that you don’t mix a logo with a brand. These are very different elements of a business:

What’s the Difference Between Brand & Logos?

It’s important that you understand the difference between your logo and your brand. Brands are continuously evolving; however, you should always have a great starting point, and that is your logo! Having a solid logo will always make rebranding your business easier in the future.

What is Logo?

A logo is a graphic image that represents your service or product. It can have text, symbols, or both. A logo is an essential part of a well-constructed brand.

What is a Brand?

A brand is an idea your customer has about your service/product and this idea is built from the concept you’ve created and promoted, the graphics you use, the people related to your brand (think employees/brand ambassadors). Basically, the experience your market, users, or clients have when interacting with your brand.

It’s important that you define your brand’s identity before creating a logo design. What’s your brand’s personality? What makes it special compared to other brands? Which are the words you wish your brand is described with?

How to Create Your Brand’s Name

When thinking about your brand’s title, you should always consider these:

  • The meaning of words in different countries
  • Research registered names and trademarks, you can’t use a registered name!
  • Communication tone, consider your word choice may set a personality for your logo.

Types of Logos You Can Try

Logotype

Architecture Firm Logo Maker With Gray Background

This is made only by text or fonts like monogram logos which are great if your name is too long. On the contrary, wordtypes logos display your whole brand’s name.

Imagotype

Modern Logo Template For Interior Design Firms

We usually see font and a graphic element. These are also known as pictorial marks, iconographic images that represent your brand. You can use abstract icons, minimalist, or a more complex graphic design.

Remember that a logo is not the same as an icon. You can find their main differences here Logo vs. Icon.

Isologo

Architecture Logo Template With A Tridimensional Letter Graphic

This is a symbol & text together, a combination mark. Emblem Isologos have both their graphic elements and font integrated together in a way that you can’t separate them from each other.

Isotype

Just an image, no need for text. This has been accomplished within time by Apple and Nike. It takes a whole team to achieve it since it’s a lot of work.

Apple Logo

Logo Color Palette

Paying attention to your color palette can help you build a design that truly reflects your brand’s style. The psychology behind each color will help you evoke emotions in your design.

Red

This must be the most emotional color expressing contrary emotions. It can represent love or anger, it’s passion, it can also represent dynamism, and since it’s very high visibility color, it’s universally used to prevent dangerous situations. It is also courage, strength, and power. This is a very popular color used in Fast Food brands.

Orange

This color, like red, is also encouraging and has that happy touch yellow gives. This makes it exciting, warm, fun, and creative. This color stimulates and communicates fun. It also expresses freedom. It’s normally used in food and creative environments, like entertainment or sports.

Yellow

If you wanna talk about freshness and youth, this is definitely your color. Most people perceive confidence and success from it. Positivity and happiness are part of it as well. If you want to energize or affect moods, this color is perfect.

Pink

The passion from red and purity from white brings you pink, meaning love and femininity. Tenderness and nurturing are also associated with this color. It’s normally used in fashion, beauty, or services and products for women.

Blue

This color reminds us of serenity and peace. If you want to build loyalty and trust, you may consider using this color. Lighter shades of blue also help you make your brand seem more relaxed. Technology, health, finances, accounting brands normally use this color.

Green

This color is about growth and health. Brands that use this color usually are health-oriented or want to connect with people that have eco-friendly and health-conscious lifestyles. Nonprofits, real-estate, environmental, and banking businesses will turn to this color.

Violet

A spiritual color that brings red’s power and blue’s calmness. It inspires reflection and self-awareness. Royalty, quality & luxury are associated with this color, and it’s normally used to inspire wisdom. Religious or humanitarian brands often use this color.

Brown

Stability, a solid foundation, and reliability that makes you think of safety and confidence. This color creates warmth, and it’s often used in the agriculture, construction, or transportation industries.

Black

The absence of color. It represents power, elegance, control, and sometimes intimidation. It can be perceived as sophisticated, sexy, and secretive. This color is must combined with others in all industries.

Read more on color psychology for logo design and brands on our Color Psychology Marketing post.

Choose the Right Fonts for Your Logo

The font you use also has a lot of meaning to your logo design. If you want to get deeper into the right elements for logo design, please go ahead and visit our Guide on Creating Custom Logos with the Right Elements.

https://www.youtube.com/watch?v=cgmhCusOLf4&t=110s%20

Get Inspired

Now that you have a better insight on the best practices for logo creations, is important that you take your time to get inspired! Brainstorm ideas on the logo design you are looking for.

You can create a mood board to collect ideas, style, tone, and more elements of your logo design.

Checking out the competition is also a great practice when getting inspired. What is your competitor’s style? And at last, choose your design style. These are only a few of the logo styles you can turn your design to:

Illustrated Kid S Clothing Logo Creator Featuring A Classy Cat
Modern Logo Template For A Transportation Service
Logo Generator For Catering Services Featuring A Cute Mouse Clipart
Bistro Logo Maker With French Icons
Subtle Logo Maker For Minimalistic Clothing Brands
8 Bit Logo Creator For A Gaming Bar

So, What Makes a Great Logo Design?

A great logo is a logo that accomplishes its main functions and is professional:

  • It represents well your brand and makes you stand out from the crowd. This means you’ve chosen a unique and distinctive design.
  • It is also memorable and recognizable by your target audience!
  • It works in any size, whether it’s a tiny profile image on social media or a big print logo on a street banner. Simply ask yourself how easy it is to read what your logo is at first sight.
  • And at last, it is a timeless logo. Remembered along the way you will be able to make minor redesigns to your logo but overall its essence should be relevant. This is why we don’t recommend you make a logo basing your creative decision too much on current trends.

Characteristics of a Bad Logo Design

Ok, so we have discussed what to do when designing a logo, let’s talk about what not to do.

Avoid Outdated Visuals

An outdated logo can disappoint your target before they give your brand a chance. You can fix an outdated logo by performing a logo revamp.

Mismatched Colors

Your colors should represent your brand’s image, you don’t want to send the wrong message. Also, badly matched colors can result in an unpleasant experience on your design. Pay attention to color saturation and irrelevant colors.

Over-Complicated Design

Usually, when discussing logos, less is more, too much detail may end up being self-defeating. Also remember a logo should look amazing on any size, if you add too much detail it might look wrong on a small size, or lack of responsiveness.

Too Simple or Generic

A simple logo might be too easy to forget. Try to inject some uniqueness into your design.

Poor Typography Choices

Your font style and text placement are focal points to your logo. Avoid using inappropriate fonts, too many fonts, and pay attention to kerning which refers to the spacing between letters.

Relies Too Heavily on Trends

We mentioned this one before, but again, it is very important.

Doesn’t Appeal to Target Audience

Always consider who your target audience is and appeal to their own styles and interests with your design.

Lacks Visual Unity

Finally, every element you’ve chosen for your logo design should come together in harmony. All elements are properly weighted, and in symmetry or asymmetry if that is what you are going for!

Learn more on this subject in our 10 Distinctive Characteristics of a Bad Logo Design post.

How to Make a Logo Design

There are two main roads to creating your own logo design:

1. Hire A Designer

Girl Showing Something In Imac Mockup To Coworker

When choosing to hire a designer you should expect lots of questions about your project or business in order to understand what you are looking for. They must apply a brief, these are questions about what you want to communicate and what your business is about.

The designer will present you with at least 2 proposals to choose from. Sometimes asking for further proposals may cost you extra. In the end, you will receive a Vector File with your original design and with which you can make further edits if needed.

2. Do It Yourself

Editable Logos

If you want to create your own logo, you can either try a design software or a logo maker. If you don’t have design skills an online tool will be your best friend. You can make as many customizations as you need price-free. You will get a PNG high-resolution logo as well ad an editable PFD file which you can easily vectorize in case of future edits.

How to Make a Logo with Placeit

  1. Select “Logos” from the main menu. You can filter your logo options by choosing an industry or style right away or make this filtering further ahead.
  2. Type in the text box your business name
  3. Our logo experience will show you right away hundreds of templates with your business name!
  4. Choose a template that bests go with your style.
  5. Once on the editing screen, you can fully customize this template. Select fonts, colors, choose the main graphic, and background.
  6. Once you are completely satisfied with your logo design, click on the “download” button. You will shortly receive a PNG and an editable PDF file. Now share it right away!

Logo Redesign

Deciding to rebrand your business or updating your logo should have some purpose behind it. Below are some examples of why businesses decide to update their brand or spruce up their visual identity.

Your Logo No Longer Reflects Your Brand

As a small business grows, this can cause its target audience to change or expand. The logo they started off with may no longer reflect their brand and will need an upgrade.

Your Products or Services Have Changed

If you’re changing the products and services your business offers or if you’re adjusting your pricing, now is a good time to rebrand.

You Don’t Stand Out Among the Competition

If you were the first in your market but now the market is saturated with similar businesses, your logo may no longer stand out. A new logo can help you refresh your brand and stand out again.

Your Brand Needs an Update

Maybe your logo looked great when you first started your business 20 years ago but now it looks a bit dated. Updating your visual identity is part of growing, so a new logo isn’t a bad idea.

You Need a More Cohesive Brand

Establishing a cohesive brand will be easier if you have a brand style guide. If your business lacks one, take the opportunity to design a new and more solid visual identity for your business.

You can implement two different re-branding strategies:

Partial Rebranding

Partial rebranding is a great strategy for brands that have been in the business for years and are recognized for their positive qualities. Since you don’t want to lose these positive associations, minor changes to your business logo may be all that’s needed to update your image.

Complete Rebranding

Changing your company’s image completely is a large step that requires some serious planning. This goes beyond just updating your brand’s color palette or logo design and can include things like changing the company’s name and a complete overhaul of your social media pages and website.

Interested in re-branding? Read more on our Rebrand Your Business with this Logo Maker post.

Free Logo Design

Free Logo Maker

Loving this? Great news! You can use Placeit’s logo maker to design your logo completely free! That’s right, Placeit intuitive and smart logo-making experience brings you endless customizations to design your logo and download without spending a cent! Try out thousands of high-quality logo templates to design your own today!

Disclaimer: our free logo selection changes throughout time so we would advise if you see anything you like that you use it and download it right away!

What’s Your Business?

Architecture & Design, Gaming, Food & Events, Clothing & Beauty, Healthcare, Shops, Lifestyle & Fitness, Services, Finance & Legal, Music & Podcasts, Education & Arts, Sports Logos

Animated Logos

Animated Logos

You can go further and beyond with your logo by creating an animated logo! You will get an MP4 file to share and ready to use in your video intros, social media clips, gaming channels, and more!

About Placeit’s Logo Maker

You can go further and beyond with your logo by creating an animated logo! You will get an MP4 file to share and ready to use in your video intros, social media clips, gaming channels, and more!

Placeit’s Logo Maker

  • Super easy to make and edit. You preview as you design
  • The results are professional and look great
  • Designing a logo only takes a couple of minutes
  • You don’t need to hire a designer, Placeit’s designers have done all the hard work for you
  • You don’t have to learn how to use complicated software like Illustrator or Photoshop
  • You don’t have to spend a fortune!

Alternatives

Design a logo you are proud of! Placeit has thousands of templates fit for all business industries and our library grows every day! You will never get tired of our templates!

Learn more on how to start a brand logo with Placeit. Even if it’s a moving company logo or an industrial one! We’ve got you covered. 

What’s Next? Get Your Logo on the Next Level: Branding

Mockup Of Two Coffee Cups And Two Business Cards

You can create all kinds of branding assets with your new logo as well as use it to brand your online presence all over the internet! You can add your logo on new mixtape coversbusiness card designs, flyers, social media posts, brand merch, brochures, and all kinds of branded materials!

FAQ

I love Placeit.net every time there is something I want to make I know where to go for logos and animated texts and lots more they have been a useful tool for me for 2 years now @ AnimeBoy

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