Because Tropicália is a coffee brand that focuses on discovering exceptional coffee from the tropics, it only makes sense that the brand’s visuals represent it. The packaging system alone is exuberant through the brilliant colors, jungle-inspired illustrations, and luscious typography. One glance at this packaging system is enough to inspire a warm escape.
Tropicália is a coffee roaster Company & Cafe that specializes in finding the most special coffees from Colombia and the tropics. In each cup of coffee they create a unique experience that highlights the flavors and characteristics of each bean to honor and recognize the work and knowledge of the coffee growers.
Our work consisted of creating a brand identity system that would allow us to communicate all the stories that exist behind the coffee and that would be expressed by highlighting the tropical, explorer, expert and social personality of Tropicália We created a brand expression that through illustration and typography reflects Tropicália’s explorer feeling. The system is completed with complementary expressions that enrich the brand and generate versatility. A wide variety of illustrations helps to highlight the origin and characteristics of each coffee and each story.
The graphic elements and compositions, together with the language and tone of voice, generate a system capable of adapting to any point of contact with the client, whether in print, digital or architectural space. Tropicália’s graphic language contributes significantly to create an expert, sophisticated brand experience and allows communicating all the knowledge and work of the people behind the coffee.