Menta designed VUI VUI’s packaging, taking inspiration from the brand’s natural botanical ingredients. The quaint illustrations are reminiscent of traditional botany books, while the color palette is more contemporary. The balance of classical yet modern elements creates a distinctive packaging system.


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VUI VUI is a natural range of skincare essentials, created in small batches using only natural botanical ingredients ethically and sustainably sourced in the UK. As a flight attendant, founder Carl Sung, a.k.a. Vui, has always been inspired by his travels and nature, from the Siberian wilderness to unseen tropical rainforests. VUI VUI’s collection nourish, soothes and cleanses skin, free of harmful ingredients.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph