Brand guidelines are well-defined rules and standards that convey how a brand should be represented to the world. Branding guidelines help companies stay consistent and show what they are, what they are doing, and what they represent. Think of it as a brand’s “rulebook” that centralizes the overall look and feel of your brand identity.

What should be included in the brand guidelines?

  • Information about the brand’s history, mission, values ​​and vision
    Guidelines for using the logo, such as color palette, file format, minimum and maximum sizes, context, spacing, permissions, etc. (where to show and where not to show)
  • Color palette containing RGB and CMYK codes
  • Font and text size (both print and digital)
  • Voice tone and grammar rules
  • Image, icon, photo design elements and types to use
  • Business card and letterhead design

Although the brand guidelines do not follow strict formulas, the above elements are often included and other elements can be added according to the needs and desires of a particular brand.

What are some professional & corporate examples of brand guidelines in 2022?

Brand guidelines are not all created equal, but you can find inspiration from other brands. Following are branding guidelines created by Sana Khalid brand identity specialist, which include sections on design principles, logo usage, typography, colors, layout, and even guidelines for motion brands.

How should brand guidelines be used in 2022?

Effective brand guidelines are those that can be shared and easily understood by everyone involved in your brand’s communication – both internally and externally.

This is why it is desirable that they be concise, easy to read, and digitally accessible.

What is the purpose of a brand guideline in 2022?

The purpose of the brand guidelines is to ensure that your brand is communicated correctly within your company and presented consistently to your audience. Adhering to brand guidelines can promote a uniquely recognizable brand identity, stand out from the competition and be memorable to consumers.

Brand guidelines need to be shared and understood throughout the business. Even a single misused logo can damage a brand’s reputation for quality and professionalism. We recommend that you match all brand information in your brand book. This may include more detailed information such as website templates, advertising and editing guidelines, and guidance on social media branding and voice tones.

Want to know how to make your brand guidelines more effective? See the brand guidelines checklist.

Sharing brand guidelines and gaining staff support throughout the business is essential to maintaining control over the values ​​you convey to your image and publisher.

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