Graphic design is gaining great popularity among people. The reason is its vast contribution to our daily lives. The banners or billboards that we see on the streets, company’s brochures and leaflets, invitation cards, t-shirt designs, book and magazine covers, in short, graphic designing is performing a great role in numerous aspects of our day-to-day lives. Graphic design for the fashion industry is another interesting field for those passionate about fashion designing.
Graphic design trends keep changing continuously with time and according to consumers’ choices and preferences. Designers may focus on bright colours one year whereas these choices may change to sharp and bright colours the next year.
This article will focus on the Graphic Design Trends in the 21st century.
The graphic design industry can be an amazing career option for those who wish to express their creativity. As this industry is expanding continuously, there are more job opportunities for skilled people. These include web designing, User Interface (UI) designing, User Experience (UX) designing, marketing specialization, product development, art direction and a lot more. You can also check out the Internet for the latest web design industry trends if you are interested in web designing. A lot of designers are now working remotely and making great contributions to this growing industry.
Let’s have a look at the Graphic Design Trends in the 21st century: –
1. GEOMETRIC SHAPES
Next, come geometric shapes. Each geometric shape used in graphic designs corresponds to a particular meaning. For instance, triangles promote the feeling of antagonism whereas rectangles and squares provoke the sensation of security, equality and stability. The intelligent use of shapes helps create consistency in design and can be used as interesting elements not only in web designs but also in brochures, leaflets, etc. Most of the brands are now shifting from abstract to geometric shapes.
What’s dissonance? Dissonance is the opposite of consistency. It means that things are inharmonious. This term is mostly used in music but has now become an important graphic design trend. Design dissonance is used to push the viewer’s mind in an opposite direction. You can attract visitors by creating opposing effects in the design, i.e., by using design dissonance.
3. MUTED COLOUR PALETTES
Another popular graphic design trend in the 21st century is muted colour palettes. First, you should know what are muted colours. Muted colours are the colours with low saturation. In other words, these are the fine colours that have been dulled or greyed. Hence, we can say that these are the opposite of bright colours. These colours look natural and organic. You can also find this trend on various social media sites, particularly Linked In.
4. FLAT ICONS AND ILLUSTRATIONS
These types of designs make use of illustrations or shapes rather than a 3D image. They are quite easy and simple to create. If you have to create lots of visual content, you should opt for flat icons and illustrations. They can be used in representing a range of graphics including infographics and presentations. One amazing thing about these designs is that they can help you convey a message to the audience without any text.
Graphic design trends are swiftly transforming from inorganic and artificial styles to organic and natural ones. These soft designs promote the feeling of calmness. Natural colours and tones, muted colour palettes and natural colour gradients are taking place of rather sharp and bright colours and abstract designs. You may also have noticed these trends in the digital prints found on clothes, accessories and household equipment. This trend is suitable for all sorts of designs.
Retro-futurism is an exaggerated form of design that appeals to people due to its somewhat science-fictional look. It corresponds to the expected technological advancements that might take place in the future. Neon colours, surreal illustrations and outer space are some of the elements involved in this trend. These graphic design trends can help take the viewers in an imaginative world and thus can be used as an attraction tool for the audience or consumers.
7. MOTION GRAPHICS
Motion designing is a subset of graphic designing. These designs create a moving effect. Designers can turn a character, a logo, a text or any other type of design into motion graphics. These designs are different from cartoons and animations in that these designs produce only a slight moving effect. This tool can be used in websites, online stores as well as brand advertisements to engage viewers. Adding audios can further add to the attractiveness of these designs.
In short, we can say that graphic designing is not just a field but it’s a vast industry that is growing dramatically. You can find a spectrum of job opportunities within this industry. Its interesting and innovative trends keep changing with time. Besides, the above-mentioned graphic design trends many other trends are popular in the 21st century. These include irreverent characters, colour blur, authentic representation, surrealism, emojis, socially conscious design and a lot more. People who are performing jobs in the fashion design industry can also benefit from this vast field.